fbpx

July 2020

black and white blackboard business chalkboard

Canadian TV Repair Company Case Study | By DigiBrood

Canadian TV Repair Company Case Study <h1>SEO CASE STUDY</h1> <h2 style=”text-align: justify;”><strong>Summary</strong></h2><p style=”text-align: justify;”>TV Repair Company has been serving its customer for over 20 years and provides high quality TV repair and related services. TV Repair Company is otherwise known as 100% Customer Satisfaction Company, but the online visibility on Search Engines is not good. The Client wants to improve online presence in major search engines and gain enough leads for a selected list of target keywords and phrases.</p><h2 style=”text-align: justify;”><strong>Objective</strong></h2><p style=”text-align: justify;”>Raising the online presence of the website <strong>TVRepairompany.ca</strong> and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume.</p><p style=”text-align: justify;”>At the start of the project, of 10 keywords most of the keywords are on 5<sup>th</sup> page of search result page and the rest were not even in the top 500. The priority was to show quick progression in the percentage of terms appearing on the first page of Google.</p><h2 style=”text-align: justify;”><strong>Background</strong></h2><p style=”text-align: justify;”>The website had presence in search engines but the web pages were not search engine optimized. As you can see in the picture below since we started organic traffic on the website is very low (only 358 people visit the website)</p> Pre –Campaign Analysis We did keyword and market research to analyze competitors’ rankings on basis of keywords which we targeted and also analyzed their back-links. The Strategy The first phase of the SEO strategy was to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. Secondly, while having website & competitive analysis we come to know that we are lagging behind the content and even there is no blog on the website. So we plan to start with guest postings and on weekly basis sharing 2 informative blog posts regarding the most searched queries of the users. Results Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably. Hurdles faced As business operates only in certain specific locations I had to search the local web to get quality Back-links Titles & Meta descriptions were not optimized. So many broken links were reported. Keywords are highly competitive. Competitors were doing good and ranks in top search results. Images of the website are not optimized. Most important thing, Client is very limited with the budget and gave us only 20 Hours to work on weekly basis. So we have to deliver the results as fast we can. Domain Overview: Traffic & Backlink Overview: Initial Ranking for the Keywords Sr No. Keywords Initial Ranking 1 Samsung TV Repair 45 2 LG TV Repair Not Found 3 TV Repair Toronto 41 4 Panasonic TV Repair Not Found 5 TV Repair Mississauga 43 6 TV Repair Brampton 49 7 TV Repair Oakville 41 8 TV Repair Richmond Hill 47 9 TV Repair Vaughan 45 10 TV Repair Etobicoke 42 Tasks Executed First week (ON Page – Search Engine Optimization) In the first week of the project, after that – Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part. Keywords Analysis: – After website analysis, another important part is the keywords analysis. We did keyword analysis by targeting the main pages of the website by filtering the main keyword on that webpage.Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis. Local Canada, Toronto Listings: – Since local listings helps a lot in building the presence, and also the business is missing on many local citations like Yelp, Yellow pages, merchant circle etc so we listed the website with full and exact business details in Local CANADA and CANADA Business Listing. Niche Electronics Repair Listing: – Niche Directories submission also played an important role in building quality links and it got approved by the moderator over a period of one month and more. Second Week Content marketing by targeting High PR submission websites to boost organic search results. Article/Blog Posting: – We had submitted content over high PR article submission websites. We presented one Article over 3 high PR Article Submission Sites. My linking strategy always varied to achieve quality Back links although we changed submission sites every month. Third Week Blog Submission & Search Engine Submission We had targeted theme based blogs, which contained contact information and social media buttons. It helped to improve organic search results and increased traffic towards our website. Search Engine Submission: – It sent an intimation to search engine bots to crawl our website. Fourth Week Local Citation Submission We started with local listing to publicize our services to a home audience. We had targeted only Australian Listing sites to increase organic traffic. First Month Keywords Ranking Progress Sr No. Keywords Initial Ranking Ranking(15th Jan, 2020) 1 Samsung TV Repair 45 32 2 LG TV Repair Not Found 89 3 TV Repair Toronto 41 39 4 Panasonic TV Repair Not Found 93 5 TV Repair Mississauga 43 31 6 TV Repair Brampton 49 37 7 TV Repair Oakville 41 30 8 TV Repair Richmond Hill 47 29 9 TV Repair Vaughan 45 26 10 TV Repair Etobicoke 42 31 Traffic & Backlinks Overview: Second Month (OFF- Page Optimization BACKLINKS BUILDING) This phase of the project is little bit longer and generally has many processes that are included in this. Few of the points that we are mentioning in this needs to be resolved at the earliest so that search engines looks favorably to the website.Building online presence of the website by creating

Canadian TV Repair Company Case Study | By DigiBrood Read More »

IVF-Present-Situation

Digital Marketing for IVF Clinics

Complete Digital Marketing for IVF Clinics <h2>Table of Contents</h2> <figure><a href=”#CHAPTER1″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Introduction.png” alt=”Introduction” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Introduction.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Introduction-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Introduction-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER1″>CHAPTER 1</a></h3>Introduction</p> <figure><a href=”#CHAPTER2″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Scope-of-IVF-clinic-in-recent-years.png” alt=”Scope-of-IVF-clinic-in-recent-years” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Scope-of-IVF-clinic-in-recent-years.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Scope-of-IVF-clinic-in-recent-years-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Scope-of-IVF-clinic-in-recent-years-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER2″>CHAPTER 2</a></h3><p>Scope of IVF clinic in recent years</p> <figure><a href=”#CHAPTER3″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/How-Digital-Marketing-Will-Help.png” alt=”How-Digital-Marketing-Will-Help” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/How-Digital-Marketing-Will-Help.png 175w, https://digibrood.in/wp-content/uploads/2020/07/How-Digital-Marketing-Will-Help-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/How-Digital-Marketing-Will-Help-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER3″>CHAPTER 3</a></h3><p>How Digital Marketing Will Help Doctors to Achieve Success?</p> <figure><a href=”#CHAPTER4″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Challenges-Faced-by-IVF-Clinics-in-Attracting-Patients.png” alt=”Challenges-Faced-by-IVF-Clinics-in-Attracting-Patients” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Challenges-Faced-by-IVF-Clinics-in-Attracting-Patients.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Challenges-Faced-by-IVF-Clinics-in-Attracting-Patients-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Challenges-Faced-by-IVF-Clinics-in-Attracting-Patients-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER4″>CHAPTER 4</a></h3><p>Challenges Faced by IVF Clinics in Attracting Patients</p> <figure><a href=”#CHAPTER5″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Solutions-to-Overcome-Challenges.png” alt=”Solutions-to-Overcome-Challenges” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Solutions-to-Overcome-Challenges.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Solutions-to-Overcome-Challenges-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Solutions-to-Overcome-Challenges-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER5″>CHAPTER 5</a></h3><p>Solutions to Overcome Challenges</p> <figure><a href=”#CHAPTER6″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Results-on-the-Basis-of-Case-Studies.png” alt=”Results-on-the-Basis-of-Case-Studies” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Results-on-the-Basis-of-Case-Studies.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Results-on-the-Basis-of-Case-Studies-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Results-on-the-Basis-of-Case-Studies-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER6″>CHAPTER 6</a></h3><p>Results on the Basis of Case Studies</p> <figure><a href=”#CHAPTER7″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/Conclusion.png” alt=”Conclusion” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/Conclusion.png 175w, https://digibrood.in/wp-content/uploads/2020/07/Conclusion-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/Conclusion-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER7″>CHAPTER 7</a></h3><p>Conclusion</p> <figure><a href=”#CHAPTER8″><img width=”175″ height=”174″ src=”https://digibrood.in/wp-content/uploads/2020/07/300-IVF-Clinic-Growth.png” alt=”300%-IVF-Clinic-Growth” loading=”lazy” srcset=”https://digibrood.in/wp-content/uploads/2020/07/300-IVF-Clinic-Growth.png 175w, https://digibrood.in/wp-content/uploads/2020/07/300-IVF-Clinic-Growth-150×150.png 150w, https://digibrood.in/wp-content/uploads/2020/07/300-IVF-Clinic-Growth-50×50.png 50w” sizes=”(max-width: 175px) 100vw, 175px” /></a></figure><h3><a href=”#CHAPTER8″>CHAPTER 8</a></h3><p>Grow your Fertility Clinic<br>300% every year</p> <h2>CHAPTER 1:</h2> <h2>Introduction</h2> <p>In today’s technological world, there are many channels available for marketing the business. But, digital marketing is gaining immense popularity over the traditional ways of marketing. The new marketing channels are found to be very beneficial for all kinds of businesses. Everyone is trying to mark their presence in the ever-growing digital world. In order to compete in the modern business world, it is important for all the organizations to develop a virtual presence of their company. Even the healthcare industry has started making use of digital marketing to promote their facilities. IVF clinics also use digital marketing to grow their business across the globe and to create awareness amongst the patients. In India, there are 10-15% of couples who suffer from infertility and are unable to conceive naturally. India is emerging as one of the most important countries to provide infertility treatment. Patients from all across the globe come to India to avail world-class treatment. What is IVF Clinic? IVF is the abbreviation for In Vitro Fertilization. The IVF clinics are medical clinics that help and assist the couples to become parents. Some couples wish to embrace parenthood but due to some medical reasons are unable to achieve this naturally.In such cases, IVF clinics come as a savior. They carry out various diagnostic tests to perform advanced medical treatments in order to achieve conceptions and pregnancies. They diagnose both the male and female to identify the problem and work accordingly. Significance of Digital Marketing in IVF Discussing infertility is a taboo in our country and due to this, patients hesitate to visit the IVF clinic. They are not ready to discuss it openly. Many IVF centers are finding new ways to create awareness regarding infertility. Digital marketing is being used as a tool to create awareness about infertility and acquire new patients for the clinic. It is the present and the future of IVF.An appropriate and well-planned solution plays a vital role in digital marketing. The IVF clinics along with a digital marketing company can work wonders in attracting patients and breaking the taboo of infertility. Internet marketing for fertility centers is completely based on the patient experience, community connection, and transparency of information.Digital Marketing helps in growing and maintaining the increasing competition in the IVF practice. There are numerous strategies available like advertising, content marketing, website development, etc. that helps in standing out from other fertility clinics. CHAPTER 2: Scope of IVF Clinics in Recent Years IVF is a major treatment procedure and is a highly utilized treatment option for assisted reproductive technology. There are many advances in the field of IVF in the past years and has become very popular amongst those who are unable to become parents. The first child through IVF was born in 1978 and since then, there is no stoppage in the IVF business. Present Condition IVF has come a long way since the first baby is born. More than 60,00,000 babies have been born all around the globe with the help of IVF since 1978. IVF has touched millions of lives and has helped people to overcome infertility. But, the awareness towards IVF is still low in India that hinders the growth of the IVF market in India. Future Scope There is much new research taking place in the field of IVF that will help in understanding what IVF holds for us in the future. The age of the patient has a major impact on the success of IVF. There is research going on to find an innovative technique that will help the women in the late 30s and early 40s to conceive through IVF.There are chances that it will be covered in health insurance plans or national health services. If not fully, there are chances that at least some of the costs will be covered by the insurance company. Some countries like Ireland have already taken the initiation to provide financial help to couples struggling to become parents. The medical fraternity is working towards many new innovations that will help in the advancement of the IVF technique. The development is at a rapid pace and it is difficult to pinpoint where the IVF goes in the future but it will surely be amongst the most practiced medical field. CHAPTER 3: How Digital Marketing Will Help Doctors to Achieve Success? There was a time when marketing campaigns meant running ads on the radio and giving it in newspapers. But, as the world is moving forward, everyone including the doctors is taking the help of digital marketing. Digital marketing has proven to be the most successful and powerful tool for effective marketing. It has proven to be invaluable for medical fraternity. All modern practices are taking the help of digital marketing in promoting their expertise.

Digital Marketing for IVF Clinics Read More »

Need a Custom Quotation?

GET A FREE QUOTE

Please share us your project details, we will get back to you with a custom quotation.