Juvly Aesthetics Cosmetic Dermatology in Columbus Case Study <h1>SEO CASE STUDY</h1> <h2 style=”text-align: justify;”><strong>Summary</strong></h2><p style=”text-align: justify;”>Juvly is basically a cosmetic dermatology in Columbus. Actually earlier they have good traffic on the website and gradually it decreases, resulting in loss in Search Engine Rankings and also loss in leads for their business. From team Juvly, Sara Shikhman get in touch with us to resolve their TROUBLE!!</p> Project Initiated date – 17th –January, 2017 Objective From the starting day we know that site has been hit by some Google Penalty. So we have to find the issue and resolve the issue ASAP. Secondly we have to gain the online presence again for Juvly.com and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume. At the start of the project, of we have list of 75 keywords, targeting the all services of the Juvly Aesthetics Medspa. Background Website had good presence on the Search Engines, but its traffic significantly is decreasing day by day. We analyze the website in Semrush Tool and found that website has been Hit by Google Mobile Update. Clearly as shown in the images below we can see that gradually the traffic from the website is decreasing. Pre –Campaign Analysis Before getting into Action, we first have Website Analysis of the website, Competitive Analysis and also find the ups and downs of the website in Google Analytics and Google Search Engine Console. The Strategy From the Day one, we firstly we plan to resolve the On-page issues of the website as shown in the above image. Secondly we have to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. And then we will for Off- Page optimization and Maintaining Rankings Results Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably. Hurdles faced As seen in the above picture, you can see the website is penalized. So firstly we have to resolve this asap and recover it from Panda & Penguin Update. Clearly as you can see in the Moz errors, so many pages are missing Meta Tag’s. Broken links were reported. Images of the website are not optimized. Most importantly, Client have four locations and we have to target each and every keyword with that particular location. That is the Biggest Challenge for us, to rank for each keyword with multiple location Audience Overview in Jan 2017 Acquisition Overview in Jan 2017 Initial Ranking for the Keywords Sr no. http://www.juvly.com/botox 17th Jan.2017 1 jaw slimming manhattan 176 2 bbl laser treatments polaris Not In Rankings 3 Dermaplane Columbus Not In Rankings 4 face slimming columbus 64 5 face slimming polaris Not In Rankings 6 Hyperhidrosis Treatment Polaris Not In Rankings 7 jaw slimming cincinnati 116 8 jaw slimming columbus Not In Rankings 9 jaw slimming polaris Not In Rankings 10 juvederm volbella Polaris 79 11 juvederm voluma polaris 76 12 kybella polaris 90 13 Latisse columbus Not In Rankings 14 Latisse Polaris Not In Rankings 15 Liquid Nose Job Polaris Not In Rankings 16 microneedling columbus 27 17 photo facial columbus 46 18 photo facial Polaris 72 19 Sculptra Polaris Not In Rankings 20 Stretch Mark Therapy Polaris 88 21 Tear Trough Columbus Not in rankings 22 Xeomin Columbus Not In Rankings 23 botox polaris Not In Rankings 24 Coolsculpting Polaris 59 25 Dermaplane Polaris Not In Rankings 26 Dysport Cincinnati Not In Rankings 27 Eyelash Tinting Polaris 45 28 face slimming cincinnati 41 29 juvederm polaris Not In Rankings 30 Juvederm Polaris Not In Rankings 31 Kybella Columbus‎ Not In Rankings 32 Liquid Nose Jobs Columbus Not In Rankings 33 microblading polaris 62 34 microneedling Polaris 173 35 Restylane Polaris 79 36 Skin Cancer Treatment Polaris Not In Rankings 37 Stretch Mark Therapy Columbus Not In Rankings 38 Xeomin Polaris 98 39 bbl laser treatments columbus 196 40 chemical peel polaris 98 41 Dysport Polaris Not In Rankings 42 Radiesse Polaris Not In Rankings 43 Restylane Lyft Polaris 88 44 bbl laser treatments cincinnati Not In Rankings 45 Cellfina Treatment Polaris 112 46 face slimming manhattan Not in rankings 47 Liquid Nose Job Cincinnati Not in rankings 48 Non-Surgical Facelift polaris Not In Rankings 49 Restylane Silk Polaris Not in rankings 50 Chin augmentation polaris 39 51 Dermaplane Cincinnati Not In Rankings 52 facial columbus Not In Rankings 53 Tear Trough Polaris Not In Rankings 54 Wart Removal Polaris 247 55 botox columbus ohio Not In Rankings 56 Dysport Columbus Not In Rankings 57 Non-surgical face slimming treatments 61 58 Restylane Silk Columbus 134 59 Stretch Mark Therapy Cincinnati 125 60 Cellfina Treatment Columbus 118 61 Dysport Injections Treatment Not In Rankings 62 Eczema Treatment Columbus Not In Rankings 63 juvederm treatments columbus Not In Rankings 64 Nonsurgical Jaw Slimming Not In Rankings 65 Non-surgical jawline treatment Not in rankings 66 Photo facial Cincinnati Not In Rankings 67 Restylane Lyft Columbus Not In Rankings 68 Acne Treatment Columbus Not In Rankings 69 Dysport Wrinkle Relaxer Not In Rankings 70 Jaw slimming Not in rankings 71 Jawline Surgery Columbus Not in rankings 72 Non Surgical Facelift Columbus Not In Rankings 73 Psoriasis Treatment Polaris Not In Rankings 74 Radiesse Columbus 164 75 Xeomin Cincinnati Not In Rankings Tasks Executed First week (ON Page – Search Engine Optimization) In the first week of the project, after that – Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part. Keywords Analysis: – After website analysis, another important