Juvly Aesthetics Cosmetic Dermatology in Columbus Case Study

SEO CASE STUDY

Summary

Juvly is basically a cosmetic dermatology in Columbus. Actually earlier they have good traffic on the website and gradually it decreases, resulting in loss in Search Engine Rankings and also loss in leads for their business. From team Juvly, Sara Shikhman get in touch with us to resolve their TROUBLE!!

Project Initiated date – 17^th –January, 2017

Objective

From the starting day we know that site has been hit by some Google Penalty. So we have to find the issue and resolve the issue ASAP. Secondly we have to gain the online presence again for Juvly.com and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume.

At the start of the project, of we have list of 75 keywords, targeting the all services of the Juvly Aesthetics Medspa.

Background

Website had good presence on the Search Engines, but its traffic significantly is decreasing day by day. We analyze the website in Semrush Tool and found that website has been Hit by Google Mobile Update. Clearly as shown in the images below we can see that gradually the traffic from the website is decreasing.

Pre –Campaign Analysis

Before getting into Action, we first have Website Analysis of the website, Competitive Analysis and also find the ups and downs of the website in Google Analytics and Google Search Engine Console.

The Strategy

From the Day one, we firstly we plan to resolve the On-page issues of the website as shown in the above image. Secondly we have to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. And then we will for Off- Page optimization and Maintaining Rankings

Results

Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably.

Hurdles faced

As seen in the above picture, you can see the website is penalized. So firstly we have to resolve this asap and recover it from Panda & Penguin Update.
Clearly as you can see in the Moz errors, so many pages are missing Meta Tag’s.
Broken links were reported.
Images of the website are not optimized.
Most importantly, Client have four locations and we have to target each and every keyword with that particular location. That is the Biggest Challenge for us, to rank for each keyword with multiple location

Audience Overview in Jan 2017

Acquisition Overview in Jan 2017

Initial Ranking for the Keywords

Sr no.	http://www.juvly.com/botox	17th Jan.2017
1	jaw slimming manhattan	176
2	bbl laser treatments polaris	Not In Rankings
3	Dermaplane Columbus	Not In Rankings
4	face slimming columbus	64
5	face slimming polaris	Not In Rankings
6	Hyperhidrosis Treatment Polaris	Not In Rankings
7	jaw slimming cincinnati	116
8	jaw slimming columbus	Not In Rankings
9	jaw slimming polaris	Not In Rankings
10	juvederm volbella Polaris	79
11	juvederm voluma polaris	76
12	kybella polaris	90
13	Latisse columbus	Not In Rankings
14	Latisse Polaris	Not In Rankings
15	Liquid Nose Job Polaris	Not In Rankings
16	microneedling columbus	27
17	photo facial columbus	46
18	photo facial Polaris	72
19	Sculptra Polaris	Not In Rankings
20	Stretch Mark Therapy Polaris	88
21	Tear Trough Columbus	Not in rankings
22	Xeomin Columbus	Not In Rankings
23	botox polaris	Not In Rankings
24	Coolsculpting Polaris	59
25	Dermaplane Polaris	Not In Rankings
26	Dysport Cincinnati	Not In Rankings
27	Eyelash Tinting Polaris	45
28	face slimming cincinnati	41
29	juvederm polaris	Not In Rankings
30	Juvederm Polaris	Not In Rankings
31	Kybella Columbus‎	Not In Rankings
32	Liquid Nose Jobs Columbus	Not In Rankings
33	microblading polaris	62
34	microneedling Polaris	173
35	Restylane Polaris	79
36	Skin Cancer Treatment Polaris	Not In Rankings
37	Stretch Mark Therapy Columbus	Not In Rankings
38	Xeomin Polaris	98
39	bbl laser treatments columbus	196
40	chemical peel polaris	98
41	Dysport Polaris	Not In Rankings
42	Radiesse Polaris	Not In Rankings
43	Restylane Lyft Polaris	88
44	bbl laser treatments cincinnati	Not In Rankings
45	Cellfina Treatment Polaris	112
46	face slimming manhattan	Not in rankings
47	Liquid Nose Job Cincinnati	Not in rankings
48	Non-Surgical Facelift polaris	Not In Rankings
49	Restylane Silk Polaris	Not in rankings
50	Chin augmentation polaris	39
51	Dermaplane Cincinnati	Not In Rankings
52	facial columbus	Not In Rankings
53	Tear Trough Polaris	Not In Rankings
54	Wart Removal Polaris	247
55	botox columbus ohio	Not In Rankings
56	Dysport Columbus	Not In Rankings
57	Non-surgical face slimming treatments	61
58	Restylane Silk Columbus	134
59	Stretch Mark Therapy Cincinnati	125
60	Cellfina Treatment Columbus	118
61	Dysport Injections Treatment	Not In Rankings
62	Eczema Treatment Columbus	Not In Rankings
63	juvederm treatments columbus	Not In Rankings
64	Nonsurgical Jaw Slimming	Not In Rankings
65	Non-surgical jawline treatment	Not in rankings
66	Photo facial Cincinnati	Not In Rankings
67	Restylane Lyft Columbus	Not In Rankings
68	Acne Treatment Columbus	Not In Rankings
69	Dysport Wrinkle Relaxer	Not In Rankings
70	Jaw slimming	Not in rankings
71	Jawline Surgery Columbus	Not in rankings
72	Non Surgical Facelift Columbus	Not In Rankings
73	Psoriasis Treatment Polaris	Not In Rankings
74	Radiesse Columbus	164
75	Xeomin Cincinnati	Not In Rankings

Tasks Executed

First week (ON Page – Search Engine Optimization)

In the first week of the project, after that –

Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part.

Keywords Analysis: – After website analysis, another important part is the keywords analysis. We did keyword analysis by targeting the main pages of the website by filtering the main keyword on that webpage.
Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis.

Local Canada & Toronto Listings: – Since local listings helps a lot in building the presence, and also the business is missing on many local citations like Yelp, Yellow pages, merchant circle etc so we listed the website with full and exact business details in Local Toronto and Canada Business Listing.

Niche Health Listing: – Niche Directories submission also played an important role in building quality links and it got approved by the moderator over a period of one month and more.

Second Week

Content marketing by targeting High PR submission websites to boost organic search results.

Article/Blog Posting: – I had submitted content over high PR article submission websites. I presented one Article over 3 high PR Article Submission Sites. My linking strategy always varied to achieve quality Backlinks although I changed submission sites every month.

Third Week

Blog Submission & Search Engine Submission

I had targeted theme based blogs, which contained contact information and social media buttons. It helped to improve organic search results and increased traffic towards our website.

Search Engine Submission: – It sent an intimation to search engine bots to crawl our website.

Fourth Week

Local Citation Submission

I started with local listing to publicize our services to a home audience. I had targeted only Australian Listing sites to increase organic traffic.

First Month Keywords Ranking Progress

Sr no.	http://www.juvly.com/botox	17th Jan.2017	(27Feb. 2017)
1	jaw slimming manhattan	176	79
2	bbl laser treatments polaris	Not In Rankings	Not In Rankings
3	Dermaplane Columbus	Not In Rankings	Not In Rankings
4	face slimming columbus	64	200
5	face slimming polaris	Not In Rankings	77
6	Hyperhidrosis Treatment Polaris	Not In Rankings	Not In Rankings
7	jaw slimming cincinnati	116	Not In Rankings
8	jaw slimming columbus	Not In Rankings	Not In Rankings
9	jaw slimming polaris	Not In Rankings	176
10	juvederm volbella Polaris	79	Not In Rankings
11	juvederm voluma polaris	76	10
12	kybella polaris	90	71
13	Latisse columbus	Not In Rankings	Not in rankings
14	Latisse Polaris	Not In Rankings	Not In Rankings
15	Liquid Nose Job Polaris	Not In Rankings	Not in rankings
16	microneedling columbus	27	17
17	photo facial columbus	46	36
18	photo facial Polaris	72	53
19	Sculptra Polaris	Not In Rankings	42
20	Stretch Mark Therapy Polaris	88	66
21	Tear Trough Columbus	Not in rankings	30
22	Xeomin Columbus	Not In Rankings	47
23	botox polaris	Not In Rankings	33
24	Coolsculpting Polaris	59	40
25	Dermaplane Polaris	Not In Rankings	14
26	Dysport Cincinnati	Not In Rankings	11
27	Eyelash Tinting Polaris	45	25
28	face slimming cincinnati	41	32
29	juvederm polaris	Not In Rankings	Not In Rankings
30	Juvederm Polaris	Not In Rankings	17
31	Kybella Columbus‎	Not In Rankings	48
32	Liquid Nose Jobs Columbus	Not In Rankings	12
33	microblading polaris	62	35
34	microneedling Polaris	173	112
35	Restylane Polaris	79	49
36	Skin Cancer Treatment Polaris	Not In Rankings	Not In Rankings
37	Stretch Mark Therapy Columbus	Not In Rankings	35
38	Xeomin Polaris	98	Not In Rankings
39	bbl laser treatments columbus	196	95
40	chemical peel polaris	98	92
41	Dysport Polaris	Not In Rankings	38
42	Radiesse Polaris	Not In Rankings	97
43	Restylane Lyft Polaris	88	68
44	bbl laser treatments cincinnati	Not In Rankings	Not In Rankings
45	Cellfina Treatment Polaris	112	45
46	face slimming manhattan	Not in rankings	Not In Rankings
47	Liquid Nose Job Cincinnati	Not in rankings	36
48	Non-Surgical Facelift polaris	Not In Rankings	Not In Rankings
49	Restylane Silk Polaris	Not in rankings	46
50	Chin augmentation polaris	39	50
51	Dermaplane Cincinnati	Not In Rankings	Not In Rankings
52	facial columbus	Not In Rankings	61
53	Tear Trough Polaris	Not In Rankings	Not In Rankings
54	Wart Removal Polaris	247	124
55	botox columbus ohio	Not In Rankings	Not In Rankings
56	Dysport Columbus	Not In Rankings	Not In Rankings
57	Non-surgical face slimming treatments	61	59
58	Restylane Silk Columbus	134	121
59	Stretch Mark Therapy Cincinnati	125	105
60	Cellfina Treatment Columbus	118	92
61	Dysport Injections Treatment	Not In Rankings	44
62	Eczema Treatment Columbus	Not In Rankings	Not In Rankings
63	juvederm treatments columbus	Not In Rankings	Not In Rankings
64	Nonsurgical Jaw Slimming	Not In Rankings	74
65	Non-surgical jawline treatment	Not in rankings	Not In Rankings
66	Photo facial Cincinnati	Not In Rankings	78
67	Restylane Lyft Columbus	Not In Rankings	65
68	Acne Treatment Columbus	Not In Rankings	36
69	Dysport Wrinkle Relaxer	Not In Rankings	Not In Rankings
70	Jaw slimming	Not in rankings	31
71	Jawline Surgery Columbus	Not in rankings	98
72	Non Surgical Facelift Columbus	Not In Rankings	110
73	Psoriasis Treatment Polaris	Not In Rankings	Not In Rankings
74	Radiesse Columbus	164	37
75	Xeomin Cincinnati	Not In Rankings	45

Second Month (OFF- Page Optimization BACKLINKS BUILDING)

This phase of the project is little bit longer and generally has many processes that are included in this. Few of the points that I am mentioning in this needs to be resolved at the earliest so that search engines looks favorably to the website.

Building online presence of the website by creating link-building campaign. What we will do to increase Back-links for your website:

Directory Submission.
Article Submission and Syndication.
Forum Posting.
Blog Creation, Blog Commenting and Blogs Promotions
Social Bookmarking.
Infographic creation and submissions.
Submission to Regional and Industry Specific Search Engines.
PPT creation and sharing on high PR Websites.
Classified Ads Management to Increase Direct Leads.
Ping Submission to increase indexing of content and website.

Third & Fourth Month (Rankings Maintenance and Off Page Optimization)

In the 3rd & 4th Month, I started with Image Sharing & Forum Posting to promote our business services. As it is a gradual link building process I targeted niche forums & participated in relevant discussions.

We continued with SEO off page activities which helped us to keep on building quality Backlinks.

What We Had Achieved

Sr no.	http://www.juvly.com/botox	17th Jan.2017	(27Feb. 2017)	Rankings on 9th May, 2017
1	jaw slimming manhattan	176	19	12
2	bbl laser treatments polaris	Not In Rankings	Not In Rankings	1
3	Dermaplane Columbus	Not In Rankings	Not In Rankings	1
4	face slimming columbus	64	200	1
5	face slimming polaris	Not In Rankings	77	1
6	Hyperhidrosis Treatment Polaris	Not In Rankings	Not In Rankings	1
7	jaw slimming cincinnati	116	Not In Rankings	1
8	jaw slimming columbus	Not In Rankings	Not In Rankings	1
9	jaw slimming polaris	Not In Rankings	176	1
10	juvederm volbella Polaris	79	Not In Rankings	1
11	juvederm voluma polaris	76	10	1
12	kybella polaris	90	71	1
13	Latisse columbus	Not In Rankings	Not in rankings	1
14	Latisse Polaris	Not In Rankings	Not In Rankings	1
15	Liquid Nose Job Polaris	Not In Rankings	Not in rankings	1
16	microneedling columbus	27	17	1
17	photo facial columbus	46	36	1
18	photo facial Polaris	72	53	1
19	Sculptra Polaris	Not In Rankings	42	1
20	Stretch Mark Therapy Polaris	88	66	1
21	Tear Trough Columbus	Not in rankings	30	1
22	Xeomin Columbus	Not In Rankings	47	1
23	botox polaris	Not In Rankings	33	2
24	Coolsculpting Polaris	59	40	2
25	Dermaplane Polaris	Not In Rankings	14	2
26	Dysport Cincinnati	Not In Rankings	11	2
27	Eyelash Tinting Polaris	45	25	2
28	face slimming cincinnati	41	32	2
29	juvederm polaris	Not In Rankings	Not In Rankings	2
30	Juvederm Polaris	Not In Rankings	17	2
31	Kybella Columbus‎	Not In Rankings	48	2
32	Liquid Nose Jobs Columbus	Not In Rankings	12	2
33	microblading polaris	62	35	2
34	microneedling Polaris	173	112	2
35	Restylane Polaris	79	49	2
36	Skin Cancer Treatment Polaris	Not In Rankings	Not In Rankings	2
37	Stretch Mark Therapy Columbus	Not In Rankings	35	2
38	Xeomin Polaris	98	Not In Rankings	2
39	bbl laser treatments columbus	196	95	3
40	chemical peel polaris	98	92	3
41	Dysport Polaris	Not In Rankings	38	3
42	Radiesse Polaris	Not In Rankings	97	3
43	Restylane Lyft Polaris	88	68	3
44	bbl laser treatments cincinnati	Not In Rankings	Not In Rankings	4
45	Cellfina Treatment Polaris	112	45	4
46	face slimming manhattan	Not in rankings	Not In Rankings	4
47	Liquid Nose Job Cincinnati	Not in rankings	36	4
48	Non-Surgical Facelift polaris	Not In Rankings	Not In Rankings	4
49	Restylane Silk Polaris	Not in rankings	46	4
50	Chin augmentation polaris	39	50	5
51	Dermaplane Cincinnati	Not In Rankings	Not In Rankings	5
52	facial columbus	Not In Rankings	61	6
53	Tear Trough Polaris	Not In Rankings	Not In Rankings	6
54	Wart Removal Polaris	247	124	6
55	botox columbus ohio	Not In Rankings	Not In Rankings	8
56	Dysport Columbus	Not In Rankings	Not In Rankings	8
57	Non-surgical face slimming treatments	61	59	8
58	Restylane Silk Columbus	134	121	8
59	Stretch Mark Therapy Cincinnati	125	105	8
60	Cellfina Treatment Columbus	118	92	9
61	Dysport Injections Treatment	Not In Rankings	44	9
62	Eczema Treatment Columbus	Not In Rankings	Not In Rankings	9
63	juvederm treatments columbus	Not In Rankings	Not In Rankings	9
64	Nonsurgical Jaw Slimming	Not In Rankings	74	9
65	Non-surgical jawline treatment	Not in rankings	Not In Rankings	9
66	Photo facial Cincinnati	Not In Rankings	78	9
67	Restylane Lyft Columbus	Not In Rankings	65	9
68	Acne Treatment Columbus	Not In Rankings	36	10
69	Dysport Wrinkle Relaxer	Not In Rankings	Not In Rankings	10
70	Jaw slimming	Not in rankings	31	10
71	Jawline Surgery Columbus	Not in rankings	98	10
72	Non Surgical Facelift Columbus	Not In Rankings	110	10
73	Psoriasis Treatment Polaris	Not In Rankings	Not In Rankings	10
74	Radiesse Columbus	164	37	10
75	Xeomin Cincinnati	Not In Rankings	45	10

Audience Overview 2017

Traffic Overview in May 2017

Website and Domain Stats – May 2017

Conclusion

At the beginning I optimized the website from on page perspective. After accomplishing this task, I started with link building i.e. off page optimization. I built natural and high quality Backlinks which enabled the selected keywords to achieve top rankings in search engines.
During this process our main focus will be to get website validated on Code Syntax , W3C standards , Building your online presence , Submitting website to local directories and local search engines , getting website ranked on Search Engines and last but not the least is bringing the right audience to the website

Juvly Aesthetics Cosmetic Dermatology in Columbus Case Study

SEO CASE STUDY

Summary

Pre –Campaign Analysis

The Strategy

Results

Hurdles faced

Audience Overview in Jan 2017

Acquisition Overview in Jan 2017

Initial Ranking for the Keywords

Tasks Executed

First week (ON Page – Search Engine Optimization)

Second Week

Third Week

Fourth Week

First Month Keywords Ranking Progress

Second Month (OFF- Page Optimization BACKLINKS BUILDING)

Third & Fourth Month (Rankings Maintenance and Off Page Optimization)

What We Had Achieved

Audience Overview 2017

Traffic Overview in May 2017

Website and Domain Stats – May 2017

Conclusion

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