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Juvly Aesthetics Cosmetic Dermatology in Columbus Case Study

SEO CASE STUDY

Summary

Juvly is basically a cosmetic dermatology in Columbus. Actually earlier they have good traffic on the website and gradually it decreases, resulting in loss in Search Engine Rankings and also loss in leads for their business. From team Juvly, Sara Shikhman get in touch with us to resolve their TROUBLE!!

Project Initiated date 17th –January, 2017

Objective

From the starting day we know that site has been hit by some Google Penalty. So we have to find the issue and resolve the issue ASAP. Secondly we have to gain the online presence again for Juvly.com and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume.

At the start of the project, of we have list of 75 keywords, targeting the all services of the Juvly Aesthetics Medspa.

Background

Website had good presence on the Search Engines, but its traffic significantly is decreasing day by day. We analyze the website in Semrush Tool and found that website has been Hit by Google Mobile Update. Clearly as shown in the images below we can see that gradually the traffic from the website is decreasing.

Organic Rank

Organic Rank 2

Pre –Campaign Analysis

Before getting into Action, we first have Website Analysis of the website, Competitive Analysis and also find the ups and downs of the website in Google Analytics and Google Search Engine Console.

The Strategy

From the Day one, we firstly we plan to resolve the On-page issues of the website as shown in the above image. Secondly we have to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. And then we will for Off- Page optimization and Maintaining Rankings

Results

Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably.

Hurdles faced

  • As seen in the above picture, you can see the website is penalized. So firstly we have to resolve this asap and recover it from Panda & Penguin Update.
  • Clearly as you can see in the Moz errors, so many pages are missing Meta Tag’s.
  • Broken links were reported.
  • Images of the website are not optimized.
  • Most importantly, Client have four locations and we have to target each and every keyword with that particular location. That is the Biggest Challenge for us, to rank for each keyword with multiple location

AREFS report

Audience Overview in Jan 2017

Organic Rank 4

Acquisition Overview in Jan 2017

Organic Rank 5

 

Initial Ranking for the Keywords

Sr no.

http://www.juvly.com/botox

17th Jan.2017

1

jaw slimming manhattan

176

2

bbl laser treatments polaris

Not In Rankings

3

Dermaplane Columbus

Not In Rankings

4

face slimming columbus

64

5

face slimming polaris

Not In Rankings

6

Hyperhidrosis Treatment Polaris

Not In Rankings

7

jaw slimming cincinnati

116

8

jaw slimming columbus

Not In Rankings

9

jaw slimming polaris

Not In Rankings

10

juvederm volbella Polaris

79

11

juvederm voluma polaris

76

12

kybella polaris

90

13

Latisse columbus

Not In Rankings

14

Latisse Polaris

Not In Rankings

15

Liquid Nose Job Polaris

Not In Rankings

16

microneedling columbus

27

17

photo facial columbus

46

18

photo facial Polaris

72

19

Sculptra Polaris

Not In Rankings

20

Stretch Mark Therapy Polaris

88

21

Tear Trough Columbus

Not in rankings

22

Xeomin Columbus

Not In Rankings

23

botox polaris

Not In Rankings

24

Coolsculpting Polaris

59

25

Dermaplane Polaris

Not In Rankings

26

Dysport Cincinnati

Not In Rankings

27

Eyelash Tinting Polaris

45

28

face slimming cincinnati

41

29

juvederm polaris

Not In Rankings

30

Juvederm Polaris

Not In Rankings

31

Kybella Columbus‎

Not In Rankings

32

Liquid Nose Jobs Columbus

Not In Rankings

33

microblading polaris

62

34

microneedling Polaris

173

35

Restylane Polaris

79

36

Skin Cancer Treatment Polaris

Not In Rankings

37

Stretch Mark Therapy Columbus

Not In Rankings

38

Xeomin Polaris

98

39

bbl laser treatments columbus

196

40

chemical peel polaris

98

41

Dysport Polaris

Not In Rankings

42

Radiesse Polaris

Not In Rankings

43

Restylane Lyft Polaris

88

44

bbl laser treatments cincinnati

Not In Rankings

45

Cellfina Treatment Polaris

112

46

face slimming manhattan

Not in rankings

47

Liquid Nose Job Cincinnati

Not in rankings

48

Non-Surgical Facelift polaris

Not In Rankings

49

Restylane Silk Polaris

Not in rankings

50

Chin augmentation polaris

39

51

Dermaplane Cincinnati

Not In Rankings

52

facial columbus

Not In Rankings

53

Tear Trough Polaris

Not In Rankings

54

Wart Removal Polaris

247

55

botox columbus ohio

Not In Rankings

56

Dysport Columbus

Not In Rankings

57

Non-surgical face slimming treatments

61

58

Restylane Silk Columbus

134

59

Stretch Mark Therapy Cincinnati

125

60

Cellfina Treatment Columbus

118

61

Dysport Injections Treatment

Not In Rankings

62

Eczema Treatment Columbus

Not In Rankings

63

juvederm treatments columbus

Not In Rankings

64

Nonsurgical Jaw Slimming

Not In Rankings

65

Non-surgical jawline treatment

Not in rankings

66

Photo facial Cincinnati

Not In Rankings

67

Restylane Lyft Columbus

Not In Rankings

68

Acne Treatment Columbus

Not In Rankings

69

Dysport Wrinkle Relaxer

Not In Rankings

70

Jaw slimming

Not in rankings

71

Jawline Surgery Columbus

Not in rankings

72

Non Surgical Facelift Columbus

Not In Rankings

73

Psoriasis Treatment Polaris

Not In Rankings

74

Radiesse Columbus

164

75

Xeomin Cincinnati

Not In Rankings

Tasks Executed

First week (ON Page – Search Engine Optimization)

In the first week of the project, after that –

Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part.

Keywords Analysis: – After website analysis, another important part is the keywords analysis. We did keyword analysis by targeting the main pages of the website by filtering the main keyword on that webpage.
Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis.

Local Canada & Toronto Listings: – Since local listings helps a lot in building the presence, and also the business is missing on many local citations like Yelp, Yellow pages, merchant circle etc so we listed the website with full and exact business details in Local Toronto and Canada Business Listing.

Niche Health Listing: – Niche Directories submission also played an important role in building quality links and it got approved by the moderator over a period of one month and more.

Second Week

Content marketing by targeting High PR submission websites to boost organic search results.

Article/Blog Posting: – I had submitted content over high PR article submission websites. I presented one Article over 3 high PR Article Submission Sites. My linking strategy always varied to achieve quality Backlinks although I changed submission sites every month.

Third Week

Blog Submission & Search Engine Submission

I had targeted theme based blogs, which contained contact information and social media buttons. It helped to improve organic search results and increased traffic towards our website.

Search Engine Submission: – It sent an intimation to search engine bots to crawl our website.

Fourth Week

Local Citation Submission

I started with local listing to publicize our services to a home audience. I had targeted only Australian Listing sites to increase organic traffic.

First Month Keywords Ranking Progress

Sr no.

http://www.juvly.com/botox

17th Jan.2017

(27Feb. 2017)

1

jaw slimming manhattan

176

79

2

bbl laser treatments polaris

Not In Rankings

Not In Rankings

3

Dermaplane Columbus

Not In Rankings

Not In Rankings

4

face slimming columbus

64

200

5

face slimming polaris

Not In Rankings

77

6

Hyperhidrosis Treatment Polaris

Not In Rankings

Not In Rankings

7

jaw slimming cincinnati

116

Not In Rankings

8

jaw slimming columbus

Not In Rankings

Not In Rankings

9

jaw slimming polaris

Not In Rankings

176

10

juvederm volbella Polaris

79

Not In Rankings

11

juvederm voluma polaris

76

10

12

kybella polaris

90

71

13

Latisse columbus

Not In Rankings

Not in rankings

14

Latisse Polaris

Not In Rankings

Not In Rankings

15

Liquid Nose Job Polaris

Not In Rankings

Not in rankings

16

microneedling columbus

27

17

17

photo facial columbus

46

36

18

photo facial Polaris

72

53

19

Sculptra Polaris

Not In Rankings

42

20

Stretch Mark Therapy Polaris

88

66

21

Tear Trough Columbus

Not in rankings

30

22

Xeomin Columbus

Not In Rankings

47

23

botox polaris

Not In Rankings

33

24

Coolsculpting Polaris

59

40

25

Dermaplane Polaris

Not In Rankings

14

26

Dysport Cincinnati

Not In Rankings

11

27

Eyelash Tinting Polaris

45

25

28

face slimming cincinnati

41

32

29

juvederm polaris

Not In Rankings

Not In Rankings

30

Juvederm Polaris

Not In Rankings

17

31

Kybella Columbus‎

Not In Rankings

48

32

Liquid Nose Jobs Columbus

Not In Rankings

12

33

microblading polaris

62

35

34

microneedling Polaris

173

112

35

Restylane Polaris

79

49

36

Skin Cancer Treatment Polaris

Not In Rankings

Not In Rankings

37

Stretch Mark Therapy Columbus

Not In Rankings

35

38

Xeomin Polaris

98

Not In Rankings

39

bbl laser treatments columbus

196

95

40

chemical peel polaris

98

92

41

Dysport Polaris

Not In Rankings

38

42

Radiesse Polaris

Not In Rankings

97

43

Restylane Lyft Polaris

88

68

44

bbl laser treatments cincinnati

Not In Rankings

Not In Rankings

45

Cellfina Treatment Polaris

112

45

46

face slimming manhattan

Not in rankings

Not In Rankings

47

Liquid Nose Job Cincinnati

Not in rankings

36

48

Non-Surgical Facelift polaris

Not In Rankings

Not In Rankings

49

Restylane Silk Polaris

Not in rankings

46

50

Chin augmentation polaris

39

50

51

Dermaplane Cincinnati

Not In Rankings

Not In Rankings

52

facial columbus

Not In Rankings

61

53

Tear Trough Polaris

Not In Rankings

Not In Rankings

54

Wart Removal Polaris

247

124

55

botox columbus ohio

Not In Rankings

Not In Rankings

56

Dysport Columbus

Not In Rankings

Not In Rankings

57

Non-surgical face slimming treatments

61

59

58

Restylane Silk Columbus

134

121

59

Stretch Mark Therapy Cincinnati

125

105

60

Cellfina Treatment Columbus

118

92

61

Dysport Injections Treatment

Not In Rankings

44

62

Eczema Treatment Columbus

Not In Rankings

Not In Rankings

63

juvederm treatments columbus

Not In Rankings

Not In Rankings

64

Nonsurgical Jaw Slimming

Not In Rankings

74

65

Non-surgical jawline treatment

Not in rankings

Not In Rankings

66

Photo facial Cincinnati

Not In Rankings

78

67

Restylane Lyft Columbus

Not In Rankings

65

68

Acne Treatment Columbus

Not In Rankings

36

69

Dysport Wrinkle Relaxer

Not In Rankings

Not In Rankings

70

Jaw slimming

Not in rankings

31

71

Jawline Surgery Columbus

Not in rankings

98

72

Non Surgical Facelift Columbus

Not In Rankings

110

73

Psoriasis Treatment Polaris

Not In Rankings

Not In Rankings

74

Radiesse Columbus

164

37

75

Xeomin Cincinnati

Not In Rankings

45

Second Month (OFF- Page Optimization BACKLINKS BUILDING)

This phase of the project is little bit longer and generally has many processes that are included in this. Few of the points that I am mentioning in this needs to be resolved at the earliest so that search engines looks favorably to the website.


Building online presence of the website by creating link-building campaign. What we will do to increase Back-links for your website:

  1. Directory Submission.
  2. Article Submission and Syndication.
  3. Forum Posting.
  4. Blog Creation, Blog Commenting and Blogs Promotions
  5. Social Bookmarking.
  6. Infographic creation and submissions.
  7. Submission to Regional and Industry Specific Search Engines.
  8. PPT creation and sharing on high PR Websites.
  9. Classified Ads Management to Increase Direct Leads.
  10. Ping Submission to increase indexing of content and website.

Third & Fourth Month (Rankings Maintenance and Off Page Optimization)

In the 3rd & 4th Month, I started with Image Sharing & Forum Posting to promote our business services. As it is a gradual link building process I targeted niche forums & participated in relevant discussions.

We continued with SEO off page activities which helped us to keep on building quality Backlinks.

What We Had Achieved

Sr no.

http://www.juvly.com/botox

17th Jan.2017

(27Feb. 2017)

Rankings on 9th May, 2017

1

jaw slimming manhattan

176

19

12

2

bbl laser treatments polaris

Not In Rankings

Not In Rankings

1

3

Dermaplane Columbus

Not In Rankings

Not In Rankings

1

4

face slimming columbus

64

200

1

5

face slimming polaris

Not In Rankings

77

1

6

Hyperhidrosis Treatment Polaris

Not In Rankings

Not In Rankings

1

7

jaw slimming cincinnati

116

Not In Rankings

1

8

jaw slimming columbus

Not In Rankings

Not In Rankings

1

9

jaw slimming polaris

Not In Rankings

176

1

10

juvederm volbella Polaris

79

Not In Rankings

1

11

juvederm voluma polaris

76

10

1

12

kybella polaris

90

71

1

13

Latisse columbus

Not In Rankings

Not in rankings

1

14

Latisse Polaris

Not In Rankings

Not In Rankings

1

15

Liquid Nose Job Polaris

Not In Rankings

Not in rankings

1

16

microneedling columbus

27

17

1

17

photo facial columbus

46

36

1

18

photo facial Polaris

72

53

1

19

Sculptra Polaris

Not In Rankings

42

1

20

Stretch Mark Therapy Polaris

88

66

1

21

Tear Trough Columbus

Not in rankings

30

1

22

Xeomin Columbus

Not In Rankings

47

1

23

botox polaris

Not In Rankings

33

2

24

Coolsculpting Polaris

59

40

2

25

Dermaplane Polaris

Not In Rankings

14

2

26

Dysport Cincinnati

Not In Rankings

11

2

27

Eyelash Tinting Polaris

45

25

2

28

face slimming cincinnati

41

32

2

29

juvederm polaris

Not In Rankings

Not In Rankings

2

30

Juvederm Polaris

Not In Rankings

17

2

31

Kybella Columbus‎

Not In Rankings

48

2

32

Liquid Nose Jobs Columbus

Not In Rankings

12

2

33

microblading polaris

62

35

2

34

microneedling Polaris

173

112

2

35

Restylane Polaris

79

49

2

36

Skin Cancer Treatment Polaris

Not In Rankings

Not In Rankings

2

37

Stretch Mark Therapy Columbus

Not In Rankings

35

2

38

Xeomin Polaris

98

Not In Rankings

2

39

bbl laser treatments columbus

196

95

3

40

chemical peel polaris

98

92

3

41

Dysport Polaris

Not In Rankings

38

3

42

Radiesse Polaris

Not In Rankings

97

3

43

Restylane Lyft Polaris

88

68

3

44

bbl laser treatments cincinnati

Not In Rankings

Not In Rankings

4

45

Cellfina Treatment Polaris

112

45

4

46

face slimming manhattan

Not in rankings

Not In Rankings

4

47

Liquid Nose Job Cincinnati

Not in rankings

36

4

48

Non-Surgical Facelift polaris

Not In Rankings

Not In Rankings

4

49

Restylane Silk Polaris

Not in rankings

46

4

50

Chin augmentation polaris

39

50

5

51

Dermaplane Cincinnati

Not In Rankings

Not In Rankings

5

52

facial columbus

Not In Rankings

61

6

53

Tear Trough Polaris

Not In Rankings

Not In Rankings

6

54

Wart Removal Polaris

247

124

6

55

botox columbus ohio

Not In Rankings

Not In Rankings

8

56

Dysport Columbus

Not In Rankings

Not In Rankings

8

57

Non-surgical face slimming treatments

61

59

8

58

Restylane Silk Columbus

134

121

8

59

Stretch Mark Therapy Cincinnati

125

105

8

60

Cellfina Treatment Columbus

118

92

9

61

Dysport Injections Treatment

Not In Rankings

44

9

62

Eczema Treatment Columbus

Not In Rankings

Not In Rankings

9

63

juvederm treatments columbus

Not In Rankings

Not In Rankings

9

64

Nonsurgical Jaw Slimming

Not In Rankings

74

9

65

Non-surgical jawline treatment

Not in rankings

Not In Rankings

9

66

Photo facial Cincinnati

Not In Rankings

78

9

67

Restylane Lyft Columbus

Not In Rankings

65

9

68

Acne Treatment Columbus

Not In Rankings

36

10

69

Dysport Wrinkle Relaxer

Not In Rankings

Not In Rankings

10

70

Jaw slimming

Not in rankings

31

10

71

Jawline Surgery Columbus

Not in rankings

98

10

72

Non Surgical Facelift Columbus

Not In Rankings

110

10

73

Psoriasis Treatment Polaris

Not In Rankings

Not In Rankings

10

74

Radiesse Columbus

164

37

10

75

Xeomin Cincinnati

Not In Rankings

45

10

 

Audience Overview 2017

Traffic analysis

Traffic Overview in May 2017

Traffic in May 2017

Website and Domain Stats – May 2017

Dmain stats

organic report

Conclusion

At the beginning I optimized the website from on page perspective. After accomplishing this task, I started with link building i.e. off page optimization. I built natural and high quality Backlinks which enabled the selected keywords to achieve top rankings in search engines.
During this process our main focus will be to get website validated on Code Syntax , W3C standards , Building your online presence , Submitting website to local directories and local search engines , getting website ranked on Search Engines and last but not the least is bringing the right audience to the website

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