Juvly Aesthetics Cosmetic Dermatology in Columbus Case Study <h1>SEO CASE STUDY</h1> <h2 style=”text-align: justify;”><strong>Summary</strong></h2><p style=”text-align: justify;”>Juvly is basically a cosmetic dermatology in Columbus. Actually earlier they have good traffic on the website and gradually it decreases, resulting in loss in Search Engine Rankings and also loss in leads for their business. From team Juvly, Sara Shikhman get in touch with us to resolve their TROUBLE!!</p> Project Initiated date – 17th –January, 2017 Objective From the starting day we know that site has been hit by some Google Penalty. So we have to find the issue and resolve the issue ASAP. Secondly we have to gain the online presence again for Juvly.com and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume. At the start of the project, of we have list of 75 keywords, targeting the all services of the Juvly Aesthetics Medspa. Background Website had good presence on the Search Engines, but its traffic significantly is decreasing day by day. We analyze the website in Semrush Tool and found that website has been Hit by Google Mobile Update. Clearly as shown in the images below we can see that gradually the traffic from the website is decreasing. Pre –Campaign Analysis Before getting into Action, we first have Website Analysis of the website, Competitive Analysis and also find the ups and downs of the website in Google Analytics and Google Search Engine Console. The Strategy From the Day one, we firstly we plan to resolve the On-page issues of the website as shown in the above image. Secondly we have to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. And then we will for Off- Page optimization and Maintaining Rankings Results Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably. Hurdles faced As seen in the above picture, you can see the website is penalized. So firstly we have to resolve this asap and recover it from Panda & Penguin Update. Clearly as you can see in the Moz errors, so many pages are missing Meta Tag’s. Broken links were reported. Images of the website are not optimized. Most importantly, Client have four locations and we have to target each and every keyword with that particular location. That is the Biggest Challenge for us, to rank for each keyword with multiple location Audience Overview in Jan 2017 Acquisition Overview in Jan 2017 Initial Ranking for the Keywords Sr no. http://www.juvly.com/botox 17th Jan.2017 1 jaw slimming manhattan 176 2 bbl laser treatments polaris Not In Rankings 3 Dermaplane Columbus Not In Rankings 4 face slimming columbus 64 5 face slimming polaris Not In Rankings 6 Hyperhidrosis Treatment Polaris Not In Rankings 7 jaw slimming cincinnati 116 8 jaw slimming columbus Not In Rankings 9 jaw slimming polaris Not In Rankings 10 juvederm volbella Polaris 79 11 juvederm voluma polaris 76 12 kybella polaris 90 13 Latisse columbus Not In Rankings 14 Latisse Polaris Not In Rankings 15 Liquid Nose Job Polaris Not In Rankings 16 microneedling columbus 27 17 photo facial columbus 46 18 photo facial Polaris 72 19 Sculptra Polaris Not In Rankings 20 Stretch Mark Therapy Polaris 88 21 Tear Trough Columbus Not in rankings 22 Xeomin Columbus Not In Rankings 23 botox polaris Not In Rankings 24 Coolsculpting Polaris 59 25 Dermaplane Polaris Not In Rankings 26 Dysport Cincinnati Not In Rankings 27 Eyelash Tinting Polaris 45 28 face slimming cincinnati 41 29 juvederm polaris Not In Rankings 30 Juvederm Polaris Not In Rankings 31 Kybella Columbus‎ Not In Rankings 32 Liquid Nose Jobs Columbus Not In Rankings 33 microblading polaris 62 34 microneedling Polaris 173 35 Restylane Polaris 79 36 Skin Cancer Treatment Polaris Not In Rankings 37 Stretch Mark Therapy Columbus Not In Rankings 38 Xeomin Polaris 98 39 bbl laser treatments columbus 196 40 chemical peel polaris 98 41 Dysport Polaris Not In Rankings 42 Radiesse Polaris Not In Rankings 43 Restylane Lyft Polaris 88 44 bbl laser treatments cincinnati Not In Rankings 45 Cellfina Treatment Polaris 112 46 face slimming manhattan Not in rankings 47 Liquid Nose Job Cincinnati Not in rankings 48 Non-Surgical Facelift polaris Not In Rankings 49 Restylane Silk Polaris Not in rankings 50 Chin augmentation polaris 39 51 Dermaplane Cincinnati Not In Rankings 52 facial columbus Not In Rankings 53 Tear Trough Polaris Not In Rankings 54 Wart Removal Polaris 247 55 botox columbus ohio Not In Rankings 56 Dysport Columbus Not In Rankings 57 Non-surgical face slimming treatments 61 58 Restylane Silk Columbus 134 59 Stretch Mark Therapy Cincinnati 125 60 Cellfina Treatment Columbus 118 61 Dysport Injections Treatment Not In Rankings 62 Eczema Treatment Columbus Not In Rankings 63 juvederm treatments columbus Not In Rankings 64 Nonsurgical Jaw Slimming Not In Rankings 65 Non-surgical jawline treatment Not in rankings 66 Photo facial Cincinnati Not In Rankings 67 Restylane Lyft Columbus Not In Rankings 68 Acne Treatment Columbus Not In Rankings 69 Dysport Wrinkle Relaxer Not In Rankings 70 Jaw slimming Not in rankings 71 Jawline Surgery Columbus Not in rankings 72 Non Surgical Facelift Columbus Not In Rankings 73 Psoriasis Treatment Polaris Not In Rankings 74 Radiesse Columbus 164 75 Xeomin Cincinnati Not In Rankings Tasks Executed First week (ON Page – Search Engine Optimization) In the first week of the project, after that – Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part. Keywords Analysis: – After website analysis, another important

Canadian TV Repair Company Case Study <h1>SEO CASE STUDY</h1> <h2 style=”text-align: justify;”><strong>Summary</strong></h2><p style=”text-align: justify;”>TV Repair Company has been serving its customer for over 20 years and provides high quality TV repair and related services. TV Repair Company is otherwise known as 100% Customer Satisfaction Company, but the online visibility on Search Engines is not good. The Client wants to improve online presence in major search engines and gain enough leads for a selected list of target keywords and phrases.</p><h2 style=”text-align: justify;”><strong>Objective</strong></h2><p style=”text-align: justify;”>Raising the online presence of the website <strong>TVRepairompany.ca</strong> and achieving rankings for a pre-selected number of target search terms (keywords) in all major Search Engines. The target search terms were selected according to the services provided and the potential offered in terms of search volume.</p><p style=”text-align: justify;”>At the start of the project, of 10 keywords most of the keywords are on 5^th page of search result page and the rest were not even in the top 500. The priority was to show quick progression in the percentage of terms appearing on the first page of Google.</p><h2 style=”text-align: justify;”><strong>Background</strong></h2><p style=”text-align: justify;”>The website had presence in search engines but the web pages were not search engine optimized. As you can see in the picture below since we started organic traffic on the website is very low (only 358 people visit the website)</p> Pre –Campaign Analysis We did keyword and market research to analyze competitors’ rankings on basis of keywords which we targeted and also analyzed their back-links. The Strategy The first phase of the SEO strategy was to ensure that all web pages were relevant to target keywords and phrases through basic Meta Optimization. A full website analysis was also done with plans devised for implementation. Secondly, while having website & competitive analysis we come to know that we are lagging behind the content and even there is no blog on the website. So we plan to start with guest postings and on weekly basis sharing 2 informative blog posts regarding the most searched queries of the users. Results Every week benchmark reports are run on Google Search Engine and the number of target keywords in major search engine has increased progressively. SEO traffic to the website has also improved considerably. Hurdles faced As business operates only in certain specific locations I had to search the local web to get quality Back-links Titles & Meta descriptions were not optimized. So many broken links were reported. Keywords are highly competitive. Competitors were doing good and ranks in top search results. Images of the website are not optimized. Most important thing, Client is very limited with the budget and gave us only 20 Hours to work on weekly basis. So we have to deliver the results as fast we can. Domain Overview: Traffic & Backlink Overview: Initial Ranking for the Keywords Sr No. Keywords Initial Ranking 1 Samsung TV Repair 45 2 LG TV Repair Not Found 3 TV Repair Toronto 41 4 Panasonic TV Repair Not Found 5 TV Repair Mississauga 43 6 TV Repair Brampton 49 7 TV Repair Oakville 41 8 TV Repair Richmond Hill 47 9 TV Repair Vaughan 45 10 TV Repair Etobicoke 42 Tasks Executed First week (ON Page – Search Engine Optimization) In the first week of the project, after that – Website Analysis – We first analyze the website and lookout for the errors reported. Since we find so many errors like, missing H1 tags, Meta’s, Alt Attributes, Broken links and sitemap also missing. So we resolve them first and then move to next part. Keywords Analysis: – After website analysis, another important part is the keywords analysis. We did keyword analysis by targeting the main pages of the website by filtering the main keyword on that webpage.Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis. Local Canada, Toronto Listings: – Since local listings helps a lot in building the presence, and also the business is missing on many local citations like Yelp, Yellow pages, merchant circle etc so we listed the website with full and exact business details in Local CANADA and CANADA Business Listing. Niche Electronics Repair Listing: – Niche Directories submission also played an important role in building quality links and it got approved by the moderator over a period of one month and more. Second Week Content marketing by targeting High PR submission websites to boost organic search results. Article/Blog Posting: – We had submitted content over high PR article submission websites. We presented one Article over 3 high PR Article Submission Sites. My linking strategy always varied to achieve quality Back links although we changed submission sites every month. Third Week Blog Submission & Search Engine Submission We had targeted theme based blogs, which contained contact information and social media buttons. It helped to improve organic search results and increased traffic towards our website. Search Engine Submission: – It sent an intimation to search engine bots to crawl our website. Fourth Week Local Citation Submission We started with local listing to publicize our services to a home audience. We had targeted only Australian Listing sites to increase organic traffic. First Month Keywords Ranking Progress Sr No. Keywords Initial Ranking Ranking(15th Jan, 2020) 1 Samsung TV Repair 45 32 2 LG TV Repair Not Found 89 3 TV Repair Toronto 41 39 4 Panasonic TV Repair Not Found 93 5 TV Repair Mississauga 43 31 6 TV Repair Brampton 49 37 7 TV Repair Oakville 41 30 8 TV Repair Richmond Hill 47 29 9 TV Repair Vaughan 45 26 10 TV Repair Etobicoke 42 31 Traffic & Backlinks Overview: Second Month (OFF- Page Optimization BACKLINKS BUILDING) This phase of the project is little bit longer and generally has many processes that are included in this. Few of the points that we are mentioning in this needs to be resolved at the earliest so that search engines looks favorably to the website.Building online presence of the website by creating